What's your favourite logo? It's all in the Mind...

What's your favourite logo?

My vote would go to Mind’s ‘squiggle’.

Not only does the logo clearly, imaginatively and effectively summarise the organisation’s purpose, it’s also one colour, which means the charity can utilise it in a variety of formats without its stationery and signage costing the earth.

I was prompted to go public with my admiration for the Mind logo, having received an email from a business promising to remove complexity from my business thanks to their quick-to-deploy diagnosis tool.

It’s a pity the tool wasn’t applied to their corporate identity, which appears to be a pastiche of Mind’s logo, minus the… erm… simplicity.

Connecting a suspiciously similar squiggle to the end of the word ‘Simplicity’ rather than the beginning seems to suggest that when you complete the diagnostic process you end up where you started, but in a bit of a mess. 

Kudos to Mind – a great organisation doing marvellous work and with an excellent logo to boot.

Upstairs, downstairs!

We’re very pleased to have been appointed by the Logistics Learning Alliance (LLA), one of the leading logistics and supply chain management training companies in the UK, to provide them with an ongoing public relations programme.

The backdrop to our success demonstrates one of the benefits of social media, in this case LinkedIn. Although Leicestershire based LLA is in the same building as us (upstairs) initial contact was made through an invitation to link, which lead to a dialogue online and a quick intro meeting.

After finding out more about LLA, we produced a PR proposal, highlighting our supply chain and logistics expertise, met again in our offices (downstairs), and after outlining a strategy for promoting LLA, we’ve ‘linked’ up. The official kick-off is today but to demonstrate what can be achieved we’ve already supplied a piece for the Leicestershire Chamber magazine, Business Issues for Leicestershire, which has just been published in the July/August issue!