We've handled more than our fair share of crises - although none have been more dramatic than the first I experienced, which happened to be the assassination of Anwar Sadat, President of Egypt and entailed a mad dash back to the Middle East from the UK.
Nowadays, the focus tends to be the impact on our client's reputation rather than the threat to world peace.
A quick confession - I love handling crises. Clients, however, don't share my affection and so - reluctantly - we have compiled a list of rules on how to manage the reputation of a business without needing to call on us.
Although you know where we are if we're needed!
Reputation
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