our blog

News and views from possibly the biggest public relations consultancy in the world... well, certainly the largest in Coalville.

Monday, 7 July 2014

What's your favourite logo? It's all in the Mind...

What's your favourite logo?

My vote would go to Mind’s ‘squiggle’.

Not only does the logo clearly, imaginatively and effectively summarise the organisation’s purpose, it’s also one colour, which means the charity can utilise it in a variety of formats without its stationery and signage costing the earth.

I was prompted to go public with my admiration for the Mind logo, having received an email from a business promising to remove complexity from my business thanks to their quick-to-deploy diagnosis tool.

It’s a pity the tool wasn’t applied to their corporate identity, which appears to be a pastiche of Mind’s logo, minus the… erm… simplicity.

Connecting a suspiciously similar squiggle to the end of the word ‘Simplicity’ rather than the beginning seems to suggest that when you complete the diagnostic process you end up where you started, but in a bit of a mess. 

Kudos to Mind – a great organisation doing marvellous work and with an excellent logo to boot.

Tuesday, 1 July 2014

Upstairs, downstairs!

We’re very pleased to have been appointed by the Logistics Learning Alliance (LLA), one of the leading logistics and supply chain management training companies in the UK, to provide them with an ongoing public relations programme.

The backdrop to our success demonstrates one of the benefits of social media, in this case LinkedIn. Although Leicestershire based LLA is in the same building as us (upstairs) initial contact was made through an invitation to link, which lead to a dialogue online and a quick intro meeting.

After finding out more about LLA, we produced a PR proposal, highlighting our supply chain and logistics expertise, met again in our offices (downstairs), and after outlining a strategy for promoting LLA, we’ve ‘linked’ up. The official kick-off is today but to demonstrate what can be achieved we’ve already supplied a piece for the Leicestershire Chamber magazine, Business Issues for Leicestershire, which has just been published in the July/August issue!

Friday, 27 June 2014

An online lesson from Kasabian

You've got to hand it to Kasabian.

Just a decade after forming the band in Leicester, Tom, Serge, Ian and Chris returned to their roots and played at least three songs from each of their five albums to 50,000 fans in the city's Victoria Park, just one week before headlining at the daddy of all festivals, Glastonbury.

The night was a tremendous success and a true love-in between the group and its adoring followers, marred slightly by the distinct lack of toilets for the gathered throng (note to organisers: 50,000 into 100 does not go).

The fortnight before though, was a classic case of how the internet will fill an information vacuum, with potentially damaging consequences.

When the tickets for the gig went on sale several months ago, the only thing for certain was that Kasabian were playing Leicester. Leading up to the sell-out event, the band confirmed there would be support acts on the day, but would not say who they were.

Excitement raged through the city and Kasabian's national fan base. Not only would we be paying homage to our local lads, there'd be other major stars involved as well.

Still no word from the band, but the web was awash with rumours. Damon Albarn, Noel Gallagher's High Flying Birds and The Maccabees were regular mentions, with the rumours apparently given credence when Tom Meighan mentioned The Maccabees in a pre-concert interview with the local newspaper on 8th June.

Reaction to the official support announcement on 17th June was, it would be fair to say, mixed. Replacing the rumours with the reality of a bunch of DJs had the fans reaching for their keyboards.

Comments like: "What a lot of old tosh… how bad are the support acts… not a classic day out is it… I'd have preferred Sam Bailey and Showaddywaddy…" far outweighed expressions of delight at the revelation.

The build up to the event was punctured and took some time to recover its momentum as people reassessed their expectations and braced themselves for Beardy Man, Zane Lowe and the trumpet miming of Rudimental.

The internet had launched the event and sold the tickets, then sent high expectations for the event soaring even higher before bringing them crashing down to earth.

Okay, so the planet wasn't destroyed and people didn't riot on the streets as a result. There was some negative comment online, but nobody had bought tickets expecting to see Mr Gallagher so nobody got rid of their tickets as a result. The gig was still a sell-out.

Those who wanted to see the DJs pressing play on their iPods and prancing around on stage got in early. The others simply drank themselves silly in London Road pubs instead, then queued to get in the park so they could queue for the loos.

However, even if Kasabian hadn't firmed up on the support acts, managing expectations and filling the vacuum before the internet filled it for them might have been a good move. They got away with it this time, but it would be nice if the build up to the band's next gig on home soil wasn't as much of a roller coaster of anticipation and disappointment.

Moan over lads. Now go and smash it at Glastonbury!

Thursday, 19 June 2014

Harnessing 'The Kate Middleton Effect'

While the topic of ‘order picking’ might be bread and butter for some our clients, it hardly screams sex and, as the old saying goes, sex sells.

Fortunately, a mention of the Duchess of Cambridge has the same effect, resulting in an enthusiastic response from the editor of a leading materials handling magazine and web site to our piece on an interesting but somewhat less glamorous subject!

Finding interesting ways to present our clients’ key messages is our bread and butter – get in touch if you’d like us to help you spread the word!

Thursday, 1 May 2014

Honeywell energy performance contract shortlisted for award

Congratulations to Honeywell Building Solutions on being shortlisted in the "Energy & Carbon Management - Long Term Payback" category of the 2degrees Awards. 

Nice to see that making £11.5 million of energy and operational savings for Aneurin Bevan University Health Board made such an impression on the 7,000+ sustainability experts who voted for the shortlist. Now, on to the final!

Wednesday, 12 February 2014

Award winning events!

Another successful day in the office! The award entry that we produced for temporary structures specialist Neptunus helped the company pick up Best Structure Company at the Event Production Awards 2014 last night.

The submission showcased the impressive projects that Neptunus had undertaken for events organisers across the country over the past year.

Neptunus beat off stiff competition from a number of competitors at the black tie event to win the highly coveted award.

Thursday, 16 January 2014

This is why I like my job...

Okay, so it may be a bit schmaltzy, but the message is clear...

The power of words.

Saturday, 11 January 2014

New media star in the making!

Delighted to see Malcolm Wilson of Norbert Dentressangle doing so well on his debut television appearance earlier today, less than 24 hours after Bloomberg TV had contacted us looking for a supply chain expert to be interviewed about online retailing.

Bloomberg TV: figuring out logistics for uk consumers

Friday, 13 December 2013

'Open systems' white paper opens a wide range of opportunities

It's always interesting seeing a client's eyes light up when you explain how much sales and marketing collateral can be secured from one piece of work.

Let's take a useful, objective white paper we drafted that could stop property owners and facilities managers making a costly mistake when selecting a building management system.

In this instance, a document created to address a specific issue for several customers formed the basis of a news release that broadened awareness of the white paper's existence, heightened the perception of Honeywell as a reliable and objective authority and generated a number of requests for further information.

We then wrote an article, which was effectively an abridged version of the paper, tailored it for different markets and submitted it for relevant features in targeted - but non-competing - publications.

The next stage will be to turn the original white paper into a presentation, which can be used by the sales team and at future conferences and seminars.

Works Management: Honeywell separates fact from fiction

Tuesday, 12 November 2013

Having a whale of a time makes a refreshing change

So much of the work we do entails vehicles, buildings and machines of one sort or another - plus photography of the same.

That's why working with the World Cetacean Alliance and the organisers of WhaleFest makes such a refreshing change.

These people are passionate and dynamic about the causes they promote and the projects they are involved in. They support and work for each other as well as themselves. It is easy to get caught up in their enthusiasm for whales and dolphins; to get angry about the plight of cetaceans in captivity; to resolve - as they have done - to do something about the issue and to make the world a better place for all creatures, not just us.

The challenge is to channel that energy into PR activities that will have an impact.

It's an enjoyable, diverse and interesting project, which just goes to show that this business isn't all about the money; there can be other rewards. Plus it's nice to work with these kind of images!