News and views from possibly the biggest public relations consultancy in the world... well, certainly the largest in Coalville.

Tuesday 1 July 2014

Upstairs, downstairs!

We’re very pleased to have been appointed by the Logistics Learning Alliance (LLA), one of the leading logistics and supply chain management training companies in the UK, to provide them with an ongoing public relations programme.

The backdrop to our success demonstrates one of the benefits of social media, in this case LinkedIn. Although Leicestershire based LLA is in the same building as us (upstairs) initial contact was made through an invitation to link, which lead to a dialogue online and a quick intro meeting.

After finding out more about LLA, we produced a PR proposal, highlighting our supply chain and logistics expertise, met again in our offices (downstairs), and after outlining a strategy for promoting LLA, we’ve ‘linked’ up. The official kick-off is today but to demonstrate what can be achieved we’ve already supplied a piece for the Leicestershire Chamber magazine, Business Issues for Leicestershire, which has just been published in the July/August issue!

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