A major client today revealed editorial coverage generated by us has been directly responsible for meetings with three potential customers, including one of the world's biggest IT companies and another where our client wasn't even on a tender list being drawn up (and which has since been put on hold).
Our role is all about raising awareness, influencing perceptions and obtaining intelligence through communication programmes, which have strategic and tactical value across a range of business applications.
However, we still get a kick when we hear about these quick wins. :0)
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