Top questions posed by your customers re social media

Following on from the top five questions to ask yourself about whether or not to adopt a social media programme, here are eight questions your customers might ask you, should you decide to venture online...

1. Why should I like you on Facebook?
2. Why should I follow you on Twitter?
3. Why would I value the experience i.e. what would I take away from it?
4. Why would I keep coming back over time?
5. Why would I keep engaged with you, rather than my real friends?
6. Why would I urge other contacts to follow you?
7. Why would I spend time in your network rather than keeping my own?
8. Why should I care about you, if you don't care about me?

Developing great answers to these are your best chance of developing a successful social media programme.