'Open systems' white paper opens a wide range of opportunities

It's always interesting seeing a client's eyes light up when you explain how much sales and marketing collateral can be secured from one piece of work.

Let's take a useful, objective white paper we drafted that could stop property owners and facilities managers making a costly mistake when selecting a building management system.

In this instance, a document created to address a specific issue for several customers formed the basis of a news release that broadened awareness of the white paper's existence, heightened the perception of Honeywell as a reliable and objective authority and generated a number of requests for further information.

We then wrote an article, which was effectively an abridged version of the paper, tailored it for different markets and submitted it for relevant features in targeted - but non-competing - publications.

The next stage will be to turn the original white paper into a presentation, which can be used by the sales team and at future conferences and seminars.

Works Management: Honeywell separates fact from fiction

Having a whale of a time makes a refreshing change

So much of the work we do entails vehicles, buildings and machines of one sort or another - plus photography of the same.

That's why working with the World Cetacean Alliance and the organisers of WhaleFest makes such a refreshing change.

These people are passionate and dynamic about the causes they promote and the projects they are involved in. They support and work for each other as well as themselves. It is easy to get caught up in their enthusiasm for whales and dolphins; to get angry about the plight of cetaceans in captivity; to resolve - as they have done - to do something about the issue and to make the world a better place for all creatures, not just us.

The challenge is to channel that energy into PR activities that will have an impact.

It's an enjoyable, diverse and interesting project, which just goes to show that this business isn't all about the money; there can be other rewards. Plus it's nice to work with these kind of images!

Neptunus wins gold with London 2012!

Last night at a star studded awards event, our client Neptunus brought home the Gold for Event and Overlay Facilities at the International Sports Event Management Awards 2013.

Neptunus was recognised for the many diverse projects that it successfully delivered at London 2012, all of which helped to enhance the operations of the world’s biggest sporting event.

Judges said the Neptunus solution demonstrated: “Creativity, installation and diversification through design and standards as expected of the world’s biggest sporting event.”

One lump or two?

Monday sees the launch of our new e-shot campaign and we're expecting some organisations we'd like to work with will have a look at our blog before deciding whether or not to get in touch directly.

If that includes you, then welcome! Hopefully, you like what you've seen. Besides, we do a mean tea or coffee and, with Morrisons two minutes away, wonderful biscuits are always in plentiful supply!

Pick up the phone and give us a call!

Loads to think about

We've been working with Transdek UK, the award winning loading and lifting systems experts, to raise awareness of the supply chain efficiencies double deck vehicle trailers can deliver but ones some business sectors appear to be missing out on.

This is highlighted in an article by the company's managing director that was commissioned and published by Handling & Storage Solutions, both online and in its magazine.

Double decking: lost in translation?

Work for World Cetacean Alliance starts to bear fruit

Last year's WhaleFest marked the launch of the World Cetacean Alliance - a group of non-government organisations, charities and individuals from around the globe who have the best interests of whales, dolphins and porpoises at heart and who decided they would have more impact working together than they would standing alone.

As part of our work for WhaleFest, we're helping the WCA's members to raise their own profile and that of the umbrella organisation in their own countries. Here are a couple of the early results from New Zealand and South Africa...

Supply and demand

See Neptunus’ Managing Director April Trasler’s insightful comments in the supply and demand feature in the October issue of Exhibition Bulletin. Investigating supplier relationships in the exhibition market, including contract trends emerging in the industry.

Worried about energy costs in your business?

A by-lined article in Modern Building Services for our client Honeywell Building Solutions sets out a cost-effective strategy for significant energy and cost savings. Let an expert pay for the required improvements!

Three foundations for building-control success

Having a whale of a time!

Delighted to announce we're carrying out a pro bono media relations campaign to promote WhaleFest (www.whale-fest.com), which happens next March in Brighton. 

The last event, held at the same venue last year, was an excellent mix of entertainment, exhibition and information, with over 6,000 people visiting over a two-day period. If you fancy a family weekend by the seaside, it's well worth a visit.

More information to follow...

Top questions posed by your customers re social media

Following on from the top five questions to ask yourself about whether or not to adopt a social media programme, here are eight questions your customers might ask you, should you decide to venture online...

1. Why should I like you on Facebook?
2. Why should I follow you on Twitter?
3. Why would I value the experience i.e. what would I take away from it?
4. Why would I keep coming back over time?
5. Why would I keep engaged with you, rather than my real friends?
6. Why would I urge other contacts to follow you?
7. Why would I spend time in your network rather than keeping my own?
8. Why should I care about you, if you don't care about me?

Developing great answers to these are your best chance of developing a successful social media programme.