The top five questions to ask yourself about social media

If you're thinking of adding social media to your marketing platform, here are five questions you need to answer before making a final decision...

1.  What do I hope to achieve by adopting a social media programme?
2.  What should the programme consist of?
3.  How important is social media to my customer base?
4.  How much am I willing to invest in developing and maintaining a social media presence?
5.  How am I going to measure the value of the programme?

If you need some help with working out what's best for you, feel free to get in touch.