Having a whale of a time!

Delighted to announce we're carrying out a pro bono media relations campaign to promote WhaleFest (www.whale-fest.com), which happens next March in Brighton. 

The last event, held at the same venue last year, was an excellent mix of entertainment, exhibition and information, with over 6,000 people visiting over a two-day period. If you fancy a family weekend by the seaside, it's well worth a visit.

More information to follow...

Top questions posed by your customers re social media

Following on from the top five questions to ask yourself about whether or not to adopt a social media programme, here are eight questions your customers might ask you, should you decide to venture online...

1. Why should I like you on Facebook?
2. Why should I follow you on Twitter?
3. Why would I value the experience i.e. what would I take away from it?
4. Why would I keep coming back over time?
5. Why would I keep engaged with you, rather than my real friends?
6. Why would I urge other contacts to follow you?
7. Why would I spend time in your network rather than keeping my own?
8. Why should I care about you, if you don't care about me?

Developing great answers to these are your best chance of developing a successful social media programme.

The top five questions to ask yourself about social media

If you're thinking of adding social media to your marketing platform, here are five questions you need to answer before making a final decision...

1.  What do I hope to achieve by adopting a social media programme?
2.  What should the programme consist of?
3.  How important is social media to my customer base?
4.  How much am I willing to invest in developing and maintaining a social media presence?
5.  How am I going to measure the value of the programme?

If you need some help with working out what's best for you, feel free to get in touch.

A genuine Masterpiece

Have you seen the August issue of Exhibition Bulletin? Check out page 12, which shows the work Neptunus undertook for Masterpiece London. They replicated the look of the nearby Chelsea Hospital using a printed wrap around on the temporary structure they constructed. It’s hard to distinguish the temporary structure from the real thing!